Campaign Tools
Campaign Checklist

Work with your United Way Representative.
We are a great resource and partner for you. We can give you tips and ideas on how to run a successful campaign.

Involve your CEO.
The success of your campaign depends on the commitment and involvement of your senior leadership. You can ask them to do the following:

• Designate time for employees to participate in Days of Caring or site tours.
• Endorse the campaign through a letter.
• Ask them to attend and speak at a Kick-Off.
• Ask him/her to have a leadership event with senior staff members, so
  they can set the pace of the campaign.

Set Goals.
Let employees know the goal and show them the progress along the way.

Recruit a Campaign Committee.
Your campaign committee can help you manage your campaign.

Educate your donors.
This is a key factor in reaching your goals. We suggest the following tools:

• United Way speakers.
• United Way Videos.
• Agency Tours.
• Days of Caring.
• United Way of Morris County website, www.uwmorris.org.
• Fast Facts sent via email to all employees.

Promote and publicize your campaign.
Here are some great avenues to let everyone know about your campaign:

• Posters.
• Email.
• Online schedules.
• Intranet.
• Newsletters.
• Screen Savers.
• Progress Thermometers.
• Employee testimonials.
• Incentives.
• Voice mail announcements.

Hold a Kick-off event.
Hold an organization wide kick-off event to build enthusiasm for the campaign.
The following is a kick-off action plan:

• Ask CEO to attend and publicly endorse campaign.
• Invite your United Way Representative to attend, they can also bring
  along a guest speaker.
• Keep the meeting fun, have balloons and serve food.
• Hold a question and answer period.
• Thank everyone.

Include United Way presentations in staff meetings.
Invite your United Way Representative to attend staff meetings; this will give us a chance to talk more closely with employees.

Have incentives for giving.
People love gifts! You can offer the following:

• An extra vacation day.
• Movie passes.
• United Way of Morris County logo items.
• Lunch with the CEO.
• Sporting event tickets.
• Gifts from vendors.
• A gift certificate to the company store.
• Free meal in the cafeteria.
• Breakfast for the department with the best results.
• Company logo items.

Report results to all employee.
Let everyone know what a great job that they did.

Thank everyone and celebrate your SUCCESS!
Make sure to thank everyone who participated.

Fun Campaign Ideas

• Email contest – Email United Way weekly trivia questions and
  reward the first correct answers with a United Way tee shirt.
• Food Sales – Pizza, popcorn, donuts, and sandwiches. If you have a
  cafeteria in your building or company, see if they will donate the items.
• Jeans Day – On Fridays charge everyone $5 to wear jeans to work.
• Potluck Lunch – Invite participants to make a dish and then have
  each person donate $2 for lunch.
• Baby Picture Contest – Have co-workers bring in baby pictures,
  charge $2 to guess, the one with the most correct answers wins a prize.
• Or you can have a car wash, trivia contest, silent auction or anything else
  you can think of.